Business in Vancouver Media Group, a division of Glacier Media, continues to develop new methods to reach its audience as a leading source of economic and business information for British Columbia.
Given the prominence of Asian business influence within the B.C. region, it has expanded its coverage of such issues as trade, investment, small business and real estate. It has also established a unique partnership with the Hong Kong-based South China Morning Post to exchange content across each other’s platforms. BIVMG's newspaper and website carry stories of relevance to the local market from Asia, and BIVMG content is similarly carried across South China Morning Post channels.
“We are recognizing the significance of the Asia-Pacific economy in our journalism,” said Kirk LaPointe, BIVMG’s vice president of audience and business development. “Our strategic alliance with South China Morning Post is a mutual recognition of our strength and leadership in our respective markets.”