REW.ca, Glacier Media’s real estate portal, continues its rapid growth and is experiencing traffic of over one million visits per month.
Strong traffic growth has moved REW.ca up website rankings to compete for top spot amongst real estate sites in B.C., according to data from independent analytics provider comScore. Customer adoption and consumer engagement have demonstrated similar growth, with REW.ca now delivering more than 10,000 leads per month to more than 4,800 subscribing agents.
Revenues generated from the site are also scaling. Revenue from new home development sales have seen major growth, with the introduction of new promotion products that allow for better targeting and greater exposure for each new home development project.
REW.ca’s expansion into Greater Victoria has shown early positive signs in the form of good organic traffic growth and customer adoption. Expansion beyond Greater Victoria and into Northern Vancouver Island will follow, with a longer view of expanding throughout B.C. In addition to geographic expansion initiatives, plans to accelerate growth will focus on optimizing features for mobile devices, which now accounts for more than 54% of consumer traffic on REW.ca, and expanding product offerings to mortgage providers.