Podcast listeners are a dedicated and engaged audience that can be reached while commuting or participating in other activities and are extraordinarily receptive to advertising messages within podcasts, not as interruptions but as part of the listening experience.
Glacier Media’s new Press Play Podcast Network matches the expertise and local focus of our journalists in our community media operations with this audience to provide unique and compelling content, including the Coast Beat podcast from the Coast Reporter on B.C.’s Sunshine Coast, the Energy City Plugged In Podcast from the Estevan Mercury in Estevan, Sask. and the Westman Journal Podcast from the Westman Journal in Brandon, Man.
Press Play has also created new and exciting podcasts in sectors from technology (The Practical Geek) to streaming entertainment (Stream Queens) to sports (Pass It To Bulis) to narrative journalism (This Is Lotusland), featuring talented journalists and contributors from Glacier Media’s community media properties.
“Podcasting is all about the spoken word, whether it involves monologues, rants, interviews or conversations. It’s also about informing, education and entertaining listeners, a job journalists have performed for several centuries,” says Barry Link, producer of the Press Play Network and host of The Practical Geek and This Is Lotusland.“It’s a rising platform, and we need to be part of it.”
Glacier’s excellent reach in the local communities it serves provides a natural platform for these podcasts to extend their reach well beyond other podcast offerings, putting them in prime position for growth in this burgeoning advertising market.
You can find Press Play Podcasts on iTunes, Google Play, Soundcloud and at www.pressplaynetwork.ca.